The Company
Founded in 2014, this client is a footwear company focused on sustainability. Distinct for using merino wool as the primary component in their footwear, they have attained B Corp certification and asserted itself as a leader in apparel for eco-conscious consumers.
Tech Stack
What We Did
- Managed migration of user data and templates to Iterable with IP warmup
- Produced all emails, SMS, Push Notifications, and In-App Notifications
- Developed and launched all canvases and automation programs
- Handled copy and creative tailored to the client’s brand standards
The Challenge
We assisted the footwear company in two primary initiatives: the migration of their then-current programs and data onto Iterable and the ongoing creation and production of cross-channel campaigns. The work required a detailed understanding of their programs and operations along with strategic and engineering resources and expertise.
The Solution
We executed a complete Iterable migration including a complete mapping of data and user journeys as well as documentation of user traits and event payloads. When we established the company’s new Iterable ecosystem, our creative and email engineering teams handled the creation and production of new automation programs from conception to deployment.
