Built on Partnership,
Driven by Results
Founded in 2012 by childhood friends Spencer Barrett and Steven Aldrich, Ragnarok was built on the belief that strategy, creative, and technology work best when they work together. We started with a mission to bridge the gaps in the marketing lifecycle, helping brands move beyond single purchases to cultivate deep, lasting customer loyalty.
Ragnarok is now a part of Apply Digital, a global digital transformation leader. This partnership was born from a shared culture—both companies were founded on lifelong friendships and a “people-first” philosophy. By joining forces, we’ve combined our mastery of personalization and MarTech with Apply Digital’s world-class strategy, experience design, and engineering expertise.
We don’t just build digital experiences; we foster the high-value relationships that drive measurable revenue. Together with Apply Digital, we are empowering brands to navigate the entire digital landscape with confidence and scale.
Two Partners, One Vision
Spencer Barrett
Founder + CO-CEO
Steven Aldrich
Founder + CO-CEO
Our Values
Ragnarok has grown from its origins in the Tri-State area to having a team of leaders and specialists from around the world. We draw our values and perspectives from our diverse and multi-talented team, and present our authentic selves to our clients and partners.
RESPECT
With Ragnarok, you’re working with a team from all walks of life, and the respect, friendliness, and patiences we have for each other and our clients and partners is genuine. We believe that working together, and life in general, is better when we all have a foundation of respect.
BALANCE
We strive to set and meet our personal and professional goals, and make sure to take both the expected and unexpected into consideration. When we work with our clients, expectations are set all parties in shared accountability, with reasonable deadlines and respect for working hours.
COMMUNICATION
Whether we are sharing a funny anecdote or getting straight down to business, our team values transparent, thoughtful, and empathetic communication. Communication is the key to building trusted, working relationships with our clients and partners.
THOUGHT LEADERSHIP
At Ragnarok, we pride ourselves on growing our knowledge base and skillsets, and becoming thought leaders. Through this, we guide our customers to grow, adapt, and remain curious, seeking ways to evolve their businesses and make them more efficient and intelligent.