The Company
As the pioneers of hair wellness, this client creates natural, science-backed formulas for hair growth and provides support for people at every step of their hair journey. Their multi-factorial approach targets root causes of hair thinning using a patented blend of botanicals.
Tech Stack
What We Did
This client continues to challenge the hair wellness industry by not only constantly improving upon their products but also by adding new products as well. They have expanded their offerings to include both men’s and women’s verticals as well as subscription-based and non-subscription-based models. While this has provided opportunities for revenue, it also created an ever-increasing need to optimize and deliver personalized and timely messaging. As any lifecycle marketer can attest to, keeping up with brand changes and brand guidelines can oftentimes be challenging. This client was searching for a solution that would allow their lifecycle marketers to make changes in their email program both easily and efficiently in order for them to ensure a consistent brand message and leverage customers’ personal attributes and purchase information.
The Solution
Ragnarok created a user-friendly modular email system by creating reusable components inside of a content management system. The content management system is built with the lifecycle marketer in mind and does not require HTML knowledge. This content management system was then integrated with the client’s ESP, which leverages first-party data, like subscription status or life stage, from within the client’s CDP. Changes that are made within the content management system are automatically updated within the ESP, reducing repetition in two platforms and automating the production of emails by leveraging modular content blocks.
The Results
This new modular email system, allows our client’s lifecycle managers to work autonomously without having to understand email code and email language, reducing manual work and allowing for more time for strategic and creative work. Brand marketers can now launch customer-relevant brand messaging and changes faster and more efficiently than ever before.
