Media Channel Strategy
One of the most common questions we get from our clients is, “What channels should I be on and how can I make them successful?” The answer isn’t always straightforward; it’s both an art and a science! Whether we’re working on Facebook, Instagram, TikTok, YouTube, Google Ads, or any other digital ad platform, we can help you set the right campaign objectives and create an end-to-end strategy for success.
HOW WE DO IT
Our structured approach to uncovering opportunities is the key to unlocking growth.
Assess
We start with an audit to understand your current funnel – what’s working, what’s not, and where we can make the biggest impact. Using our I.C.E model, we rank initiatives by Impact, Confidence, and Ease, prioritizing the most effective and efficient initiatives first.
Act
Next, we move from audit to action by building a forecast and strategic briefs for executing the plan. The briefs include the who, what, where, and how of the campaign to ensure it’s thoughtfully planned upfront.
Optimize
After launching, we continually revisit assumptions to ensure our messages are resonating with customers and we’re making steady progress towards our goals. You can expect daily optimizations and budget management, as well as weekly and monthly roadmap refreshes.
Ready to mix up your media?
Schedule a consultation today.
Excited about analytics and reporting but not sure you have the right platforms to align with our strategy? We can help you with that too.
Keep it strategic
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