Blog
How to Carefully Plan Your MarTech Implementation (and Save Time + Money)
While MarTech tools undoubtedly solve pain points, implementing them can create new ones.🤔
Ragnarokast: Data Compliance with Direct-To-Consumer Brands
Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.
Ragnarokast: Data Integrity and ROI in Tech with Census
This episode of the Ragnarokast, we have special guest Boris Jabes, CEO at Census. We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros.
Don’t Get Clipped: Keeping Email Simple
Have you ever poured your heart into creating the perfect email campaign, only to have it clipped in your customer’s inbox, never to be viewed properly? You’re not alone. And, good news, you can overcome clipping with a few key strategies in place. In this blog, we asked lead email
Consequences of Data Hoarding (and how to overcome)
Data-driven decisions are essential for personalized marketing messages and business operations in 2024. However, you have to gather only the data you actually need and then ensure it’s clean and organized. If you have an abundance of unstructured data accumulating each week from disparate sources, you may quickly find yourself
Enhancing Personalization Capabilities with a Data Dictionary
Unlock the power of your data with a Data Dictionary! Learn how to enhance personalization and elevate customer experiences.
Ragnarokast: Journey with A.I.
Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast. AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join