Pixel Audit & Implementation
Pixels let you see your user’s activity, and we help you validate if this is happening the right way. Pixels are the key to gaining insight on your customer’s preferences and behavior, but only if used correctly. With dozens of successful audits and implementations on record, we have the experience to hone your current program or create one from scratch tailored to your needs.
HOW WE DO IT
First, we start with whether or not you already have a pixel in place on Facebook, Instagram, AdRoll, or another program. If you do, we conduct a thorough audit to see what your pixel’s catching and what it might be missing out on. If you don’t, our strategists consult with you to understand your desired metrics and goals to begin building your perfect program.
Once we’ve identified your existing pixels or the pixels you want on board, we create the framework to put them in place and start working for you.
Audit + Scoping
Pixels can be extremely tailored according to the purposes they’re built for, so understanding what your pixel does and “expects” is imperative. We parse through what your pixel looks for and pin down the crucial events, properties, and identities that will lead to more leads and engagement.
Implementation
With your goals and framework in place, our seasoned developers align your pixel with the desired events to ensure data is collected correctly and efficiently. Our engineering pros even dive into the code base to add the core pixel and any required events or functionality from the ground up.
QC + Hand Off and Maintenance
Once everything’s in place, we double- and triple-check our work to ensure that your new pixel program’s functioning as intended and delivering the results that make the difference. We even train your team on continued maintenance so you have the tools to keep succeeding.
Take charge of your tracking today
Schedule a consultation and let’s get to work.